Solo Affitti Digital Marketing strategy

Solo Affitti Digital Marketing strategy

Company information

Solo Affitti is the leading real estate franchise in Italy for rental.

Our work

Solo Affitti had two macro objectives:
1 – increase the flow of requests for rental apartments from end customers;
2 – increase the flow of offers of rental apartments, therefore by owners.

We focused on the second objective as there was a shortage of apartment supply.
We worked on two fronts:
1 – increase the number of «Likes» of the Facebook page to obtain more visibility and interaction;
2 – generate contact requests from users interested in renting an apartment.

For the first objective, we have created a dedicated Facebook campaign.
For the second objective, we worked on both Facebook and Google with specific campaigns aimed at collecting the contact data of users interested in renting an apartment.